I’m a Canadian strategic enrollment management (SEM) leader and higher education researcher based in Vancouver. In my personal life, I’m a doggy daddy, queer rights activist, sustainable urbanization advocate, and theme park nerd.

HE/HIM/HIS | VANCOUVER, B.C., CANADA

​My approach to enrolment management

​I’ve worked as a student recruitment, communications, admissions, and marketing professional and leader for sixteen years. I approach SEM through the lens of cohesive efforts that nurture the right students into the right programs, and balance the aspirational with the operational needs of the institution in responsive and data-informed ways.

Enrolment planning and enrolment management are collaborative efforts that require ongoing cross-institutional work. Strong relationships, input, and involvement from all areas of the campus are needed to make the work successful.
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Explore my publications or LinkedIn for more.

​My experience

I’ve served in the university and college systems as a leader and individual contributor, and soon as an academic teaching graduate learners. I hold a doctorate in education, and my dissertation explored employee engagement and its intersection with consumer behaviour. I’ve volunteered for regional and national higher education initiatives, and am the past chair of the Alberta Registrarial Leaders’ Association.

​Check my media appearances or academic CV to learn more.

My life outside higher ed

​I’m a firm believer in work-life balance and live as hard as I work. When I’m off work, I’m off work. Past volunteer service has included the Calgary Social Wellbeing Advisory Committee, Calgary Pride, and several other queer non-profit and community groups. While travelling and getting lost in new destinations makes me happy, Walt Disney World is my official second home (#DVCmember). I love dance-pop and country music, my perpetually happy German shepherd, and my wonderful husband of over ten years.