I’m a Canadian strategic enrolment management (SEM) leader and educator based in Vancouver, BC, Canada. Outside the office, I’m a doggy daddy, queer rights activist, sustainable urbanization advocate, and theme park enthusiast.
My approach to enrolment management
I’ve worked across marketing, recruitment, admissions, finance, registration, research, and data analysis. I approach SEM through the lens of cohesive efforts that define and nurture the right students into the right programs. The goal is to balance aspirational vision with the operational needs of the institution in responsive and data-informed ways.
Enrolment planning and strategic enrolment management are collaborative efforts that require ongoing cross-institutional work. Strong relationships, input, and involvement from all areas of the campus are needed to make the work successful.
Explore my publications or LinkedIn for more.
Enrolment planning and strategic enrolment management are collaborative efforts that require ongoing cross-institutional work. Strong relationships, input, and involvement from all areas of the campus are needed to make the work successful.
Explore my publications or LinkedIn for more.
My experience
I’ve served in the university and college systems as a leader, individual contributor, educator, and researcher. I hold a doctorate in education, and my dissertation explored employee engagement and its intersection with consumer behaviours. I’ve volunteered for regional and national higher education initiatives, and am the past chair of the Alberta Registrarial Leaders’ Association.
Check my media appearances or academic CV to learn more.
Check my media appearances or academic CV to learn more.
My life outside higher ed
I’m a firm believer in work-life balance and live as hard as I work. When I’m off work, I’m off work. Past volunteer service has included the Calgary Social Wellbeing Advisory Committee, Calgary Pride, and several other queer non-profit and community groups. While travelling and getting lost in new destinations makes me happy, Walt Disney World is my official second home (#DVCmember). I love dance-pop and country music, my perpetually happy German shepherd, and my wonderful husband of over ten years.
I work and live on the unceded and ancestral territories of the Musqueam, Squamish, and Tsleil-Waututh peoples. Through my words, actions, and learning, I aspire to support meaningful reconciliation with Canada's Indigenous People.
I work and live on the unceded and ancestral territories of the Musqueam, Squamish, and Tsleil-Waututh peoples. Through my words, actions, and learning, I aspire to support meaningful reconciliation with Canada's Indigenous People.